Who says elephants can't dance: inside IBM's historic turnaround

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Thorndike Press, 2003 - Business & Economics - 527 pages
25 Reviews
A New York Times Bestseller In 1990, IBM had its most profitable year ever. By 1993, the company was on its way to extinction, a victim of its lumbering size, an insular corporate culture, and the PC era it had helped invent. Then Lou Gerstner was brought in. Now he offers a blow-by-blow account of IBM's competitive and cultural transformation -- the first-hand story of an extraordinary turnaround.

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Review: Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround

User Review  - Bharath Reddy - Goodreads

Typical management book :) still a good book Read full review

Review: Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround

User Review  - Ashish - Goodreads

It is amazing to learn that how a mammoth company like IBM reinvents itself and how a single person at the helm of that transition thinks and executes. A person without any knowledge of technology but ... Read full review

Contents

Foreword
9
Introduction
13
GRABBING HOLD
21
Copyright

35 other sections not shown

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About the author (2003)

Gerstner is Chairman and CEO of IBM.