Mid-course correction: toward a sustainable enterprise :The Interface model
In 1991, Chelsea Green published Beyond the Limits, the revision and updating of The Limits of Growth by Dennis and Donella Meadows, and Jorgen Randers. Their book helped greatly to popularize the phrase "sustainable living." Over time at Chelsea Green, our publishing program has sought new and delightful ways to apply the principles of sustainable living. This effort has seen new books published on subjects as diverse as flower farming and building houses from straw bales.
For the most part, however, sustainable living is not a valued concept in the business community, where "growth" is narrowly defined as synonymous with money, and is considered by many to be the sole indicator of success. This is the world in which Ray Anderson was reared. After graduating as an industrial engineer from Georgia Tech, where he also played on the football team, he followed a traditional and successful business path, until in 1973 he was bitten by the entrepreneurial bug and founded Interface, Inc., a carpet manufacturing company.
Over the next two decades, Interface grew and prospered, a success by most traditional business indicators of growth-revenues, profits, products, and territories. Ray Anderson, however, found himself growing increasingly uneasy, a discomfort that became focused when he read Paul Hawken's book The Ecology of Commerce. It became instantly clear to him that the processes of nature must be incorporated into every aspect of his life, including his company.
Mid-Course Correction is the personal story of Ray Anderson's realization that businesses need to embrace principles of sustainability, and of his efforts, often frustrating, to apply these principles within a billion dollar corporation that is still measured by the standard scorecards of the business world. While the path has proved to have many curves, Interface is demonstrating that the principles of sustainability and financial success can co-exist within a business, and can lead to a new prosperity that includes human dividends as well.
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Review: Mid-Course Correction: Toward a Sustainable Enterprise: The Interface ModelUser Review - David Bonbright - Goodreads
To understand the importance of this book, all you need to do is conduct a simple thought experiment. Imagine what the world would be like if the largest 10,000 corporations all followed the path that Ray Anderson and Interface have blazed. Read full review
Review: Mid-Course Correction: Toward a Sustainable Enterprise: The Interface ModelUser Review - The Capital Institute - Goodreads
Anderson's book recounts his personal experience as founder and CEO of the carpet company Interface. He recounts the process of transforming the company from a profit-driven company to one heavily ... Read full review
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Awards: 2005 Institute Honor Award for Interior Architecture Recipient: Kuwabara Payne mckenna Blumberg Architects. AIA Home :: Mid-Course Correction ...
Resurgence Issue 242 -MID-COURSE CORRECTION by Ray Anderson
MID-COURSE CORRECTION. Carpet tiles Photograph: Istockphoto/Redbarn Studio. Carpet tiles Photograph: Istockphoto/Redbarn Studio. A story of an eco-epiphany. ...
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HARC - Mitchell Prize Winner Recounts His Own 'Mid-Course Correction'
Anderson's book, Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model outlines the steps his firm took to develop new business models ...
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Mid-course correction: toward a sustainable enterprise.(carpet ...
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Term papers on "Mid-Course Correction", "Mid-Course Correction ...
This essay presents an analysis of the book namely "Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model" by Ray C. Anderson. ...
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Announcing the Mid-Course Correction Contest! | money news blog
This week, readers have the opportunity to win a copy of Ray Anderson’s Book Mid-Course Correction: Toward a Sustainable Enterprise The Interface Model. ...
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Ray Anderson: Mid-Course Correction | Program in Community ...
Anderson’s book, "Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model," has helped other businesses to see how they can protect ...
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Mid-Course Correction :: Chelsea Green Publishing
A personal look at making business more sustainable
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Ray Anderson - AEI Speakers Bureau
Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model. Of value to business people, environmentalists, and educators alike, ...
Mid-course correction: toward a sustainable enterprise ...
I. THE SHAPE OF THE NEXT INDUSTRIAL REVOLUTION On a Thursday in April 1996, I was in Boston on a panel speaking to 500 people. The subject was
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