Management information systems
This new Seventh Edition is designed for business students who are or who will soon become business professionals in the fast changing business world of today. The goal of this text is to help business students learn how to use and manage information technologies to revitalize business processes, improve business decision making, and gain competitive advantage. Thus it places a major emphasis on up-to-date coverage of the essential role of Internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders in today's networked enterprises and global markets. The benchmark text for the syllabus organized by technology, this text appraoches the material from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize and enhance the explanation.
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Information System Resources
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activities Acxiom analysis application software automated business applications business processes business/IT called chapter collaboration communications company's competitive advantage components computer system Computerworld concepts corporate cost create customer relationship customer relationship management data resources decision support desktop devices disk e-business e-commerce e-mail eBay electronic commerce employees end users enterprise enterprise information portals enterprise resource planning example expert system extranets Figure files functions global Google hardware implementation industry information systems information technology input integrated interface Internet intranets knowledge management Lufthansa magnetic major management systems manufacturing microcomputer Microsoft million monitor operating system organization output packages partners percent performance planning problems programs Real World retail RFID says servers Source spreadsheet storage strategy suppliers supply chain telecommunications telecommunications networks tion transaction processing Web-based wireless