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Risk Hazard + Outrage
Components of Outrage
Is It Voluntary or Coerced?
Is It Natural or Industrial?
Is It Familiar or Exotic?
Is It Not Memorable or Memorable?
Is It Not Dreaded or Dreaded?
Is It Chronic or Catastrophic?
Is It Controlled by Me or by Others?
Is It Fair or Unfair?
Is It Morally Irrelevant or Morally Relevant?
Can I Trust You or Not?
Is the Process Responsive or Unresponsive?
Effect on Vulnerable Populations
Identifiability of the Victim
Is It Knowable or Not Knowable?
accept accountability acknowledge activists advisory announcement apologize arguing believe benefits better cancer carcinogenic Caron Chess chemical citizens cleanup clients companies and agencies company or agency company’s concern contaminated corporate dialogue dimethylmeatloaf dioxin Dow Corning dread emissions example expert disagreement facility feel going High Outrage homophily ignore incinerator industry industry’s issue keep knowable lawyers less look memorability mistrust molested moral negotiated neighborhood neighbors NIMBY non-Hodgkins lymphomas nuclear organizational outrage is high outrage reduction pancreatic cancers people’s pesticide plant manager pollution problem public outrage radon reassuring reduce outrage reduce the outrage response risk assessment risk communication risk controversy risk managers risky Sandman serious share control stonewalling strategy Superfund talking technical tell things thorium Three Mile Island tion toxic trust Type I error upset usually voluntary waste worry wrong