Communication and comprehension: the report of an investigation, by statistical methods, of the effective communication of educative material and an assessment of the factors making for such communication, with special reference to broadcasting
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Four Measures of Comprehension
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abstract adult Alan Bullock analysis analysis of variance answers Archers assessments audience average Belson cent communication comprehension test concreteness Concreteness-abstractness differences dramatised effect experiments factors film further education Gardening gramme illustrated important included intelligence interactions interestingness Kalahari L. S. Lowry listening Maiden Castle main study major points marks material mean comprehension scores mean scores measure medium minute Nikolaus Pevsner number of major number of points obtained occupation groups Onion Johnnie Pennsylvania State College Percy Thrower personification pilot study population present study previous interest previous knowledge test printed version produced proportions qualities questions radio programmes radio version readability reading regression regression analysis Reith Lectures sample scale Science script sentence length significant Sir Gerald Kelly skilled sound broadcast speaker stage subject matter talk telerecordings television programmes television version three media tion Trenaman variation verbalisation Vernon viewer vocabulary difficulty words