Principles of MarketingAbstract: This book presents information on a comprehensive range of marketing topics for the beginning marketing student. The text takes a practical, managerial approach to marketing and provides examples and applications of marketing decisions that managers must make when they are balancing their organization's objectives and resources against needs and opportunities in the marketplace. Topics include: the social foundations of marketing, analyzing market opportunities, selecting target markets, developing the market mix, managing the marketing effort, and extending marketing. |
From inside the book
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Page 205
... identify the best clusters and to target their marketing efforts . So are other kinds of organizations . For exam- ple , the Seventh Day Adventists recently used cluster- ing techniques to identify the best neighborhoods for recruiting ...
... identify the best clusters and to target their marketing efforts . So are other kinds of organizations . For exam- ple , the Seventh Day Adventists recently used cluster- ing techniques to identify the best neighborhoods for recruiting ...
Page 362
Philip Kotler, Gary Armstrong. Identifying the Major Alternatives ers may avoid the channels used by competitors . Avon ... identify the types of middlemen available to carry on its channel work . Consider the following example . A ...
Philip Kotler, Gary Armstrong. Identifying the Major Alternatives ers may avoid the channels used by competitors . Avon ... identify the types of middlemen available to carry on its channel work . Consider the following example . A ...
Page 493
... Identifying the Normally , it would seem a simple task for a company to identify its competitors . Company's Coca - Cola knows that Pepsi - Cola is its major competitor ; and General Motors knows Competitors that it competes with Ford ...
... Identifying the Normally , it would seem a simple task for a company to identify its competitors . Company's Coca - Cola knows that Pepsi - Cola is its major competitor ; and General Motors knows Competitors that it competes with Ford ...
Contents
PART | 3 |
THE GOALS OF THE MARKETING SYSTEM | 17 |
SERVICES MARKETING | 22 |
Copyright | |
55 other sections not shown
Other editions - View all
Online Course Pack: Principles of Marketing:European Edition with Onekey ... Philip Kotler No preview available - 2005 |
Online Course Pack: Principles of Marketing European Edition with Onekey ... Philip Kotler No preview available - 2005 |
Common terms and phrases
Advertising Age affect agencies attract brand name Business Week buyer decision process buyers buying center buying decision camera company's competition competitors concept consumers costs customers dealers demand department stores develop discount distribution channels evaluate example factors Figure firms Food Lion forecast groups identify important increase industrial market influence inventory Jennifer K mart major manufacturers market segments market share MARKETING HIGHLIGHT Marketing Management marketing mix marketing research marketing strategy McDonald's merchandise middlemen million needs NutraSweet objectives offer organization organizational packaging percent personal computers position potential problem Procter & Gamble product ideas product line profits purchase resellers retailers Revlon role Saab sales promotion salesforce salespeople salesperson Sears seller selling soup stage style sumer supermarket suppliers target market test markets tion types users wholesalers