e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning

Ruth C. Clark, Richard E. Mayer

John Wiley & Sons, Jan 20, 2011 - Business & Economics - 496 pages

In this thoroughly revised edition of the bestselling e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally-recognized experts in the field of e-learning—offer essential information and guidelines for selecting, designing, and developing asynchronous and synchronous e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings. In addition to updating research in all chapters, two new chapters and a CD with multimedia examples are included.

What people are saying

Review: E-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning [With CDROM]

User Review  - Leonard Houx - Goodreads

Mayer and Clark's writing is dull and stuffy. Yet their book does what no other book I know of does: survey every important principle and theme in instructional design. Not only that, it reviews the scientific research done in each area. The most important book I've read on e-learning by far.

Review: e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning

User Review  - Mandy - Goodreads

Although slightly dry at times, this book is proving more useful to me professionally than any other book in the past year.

Contents

• Promise and Pitfalls: 7
• How Do People Learn from eCourses: 31
• Use Words and Graphics: 53
• Some Ways to Use Graphics to Promote Learning: 60
• Evidence for Using Words and Pictures: 66
• What We Dont Know About Visuals: 72
• Present Words as Audio: 99
• Psychological Reasons for the Modality Principle: 105
• When the Modality Principle Applies: 112
• Do Not Add OnScreen Text to Narrated: 119
• Consider Adding OnScreen Text: 125
• Adding Interesting Material: 133
• Evidence for Omitting Extraneous Words Added to Expand: 149
• Use Conversational: 157
• Evidence for Using Conversational Style: 163
• Make the Author Visible to Promote: 173
• Psychological Reasons for the Segmenting Principle: 189
• Leveraging Examples in eLearning: 201
• Does Practice Make Perfect?: 231
• Learning Together Virtually: 257
• Whos in Control? Guidelines for eLearning: 289
• eLearning to Build Thinking Skills: 317
• Simulations and Games in eLearning: 345
• Applying the Guidelines: 381
• References: 405
• Glossary: 427
• List of Tables and Figures: 445
• Name Index: 455
• About the Authors: 473

About the author

Ruth Colvin Clark has worked for more than twenty-five years with instructional professionals assigned to design, develop, and select effective training for classroom or computer delivery. She is widely published in the areas of training, development, and performance improvement.

Richard E. Mayer is professor of psychology at the University of California, Santa Barbara. He is an internationally-recognized expert in the application of learning psychology to design of instruction in multimedia learning environments and the author of Multimedia Learning and is the editor of the Cambridge Handbook of Multimedia Learning.

Bibliographic information

• Title: e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning; Wiley Desktop Editions
• Authors: Ruth C. Clark, Richard E. Mayer
• Edition: 2
• Publisher: John Wiley & Sons, 2011
• ISBN: 1118047265, 9781118047262
• Length: 496 pages
• Subjects: Business & Economics / Human Resources & Personnel Management