One Click: Jeff Bezos and the Rise of Amazon.Com
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.
Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
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Review: One Click: Jeff Bezos and the Rise of Amazon.comUser Review - Sidhartha Barik - Goodreads
One Click is an amazing story of Internet giant Amazon.com by Richard Brandt. Richard is an award winning journalist who has been writing about Silicon Valley for more than two decades now. Bestseller ... Read full review
Review: One Click: Jeff Bezos and the Rise of Amazon.comUser Review - mark monday - Goodreads
It seems like ages ago that Amazon and I met-cute while fox & dolphin hunting on a small private island reserve off of the coast of Southern California. Oh how the years move by so quickly! And yet ... Read full review
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