Introduction to E-commerce
McGraw-Hill/Irwin marketspaceU, 2002 - Commerce électronique - 664 pages
Upper-level Undergraduate, MBA, and Executive MBA courses on Introduction to E-Commerce. This book is written for present and future practitioners who need a solid foundation in all aspects of conducting business in the New Economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. The authors present a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of New Economy strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
39 pages matching marketspace in this book
Results 1-3 of 39
What people are saying - Write a review
We haven't found any reviews in the usual places.
fl Frameworh for ECommerce
Die Basic Technology of the Internet and the Web 2 Introduction to the lileb and Internet
72 other sections not shown
activities advertising allows Amazon benefits brand bricks-and-mortar browser business model business plan buyers capabilities capital cash catalog chapter commerce company's competitive competitors consumer cost create credit-card customer decision process e-commerce e-mail e-procurement eBay encrypted entrepreneur eToys example Exhibit firm focus focused function Harvard Business School identify implementation industry infrastructure innovation interaction interface Internet investment investors management team marketplace marketspace MarketWatch.com merchants metrics million multiple Napster NetZero offering offline online world opportunity organization partners percent PlayStation potential Priceline.com profit proxy server purchase radio RealNetworks resource system retail revenue segments server sources startup strategy sumers suppliers supply chain target television tion tomers transactions types users value proposition value system venture venture-capital viral marketing webpages Webvan Yahoo