Advertising Directions: Trends in Visual Advertising, Volume 4

Front Cover
Edward M. Gottschall, Arthur Hawkins
Art Directions Book Company, 1964 - Commercial art - 279 pages
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Contents

Typographic directions from copy to concept
7
Resistance imitation understanding Hal Zamboni
27
Type attracts emphasizes Mahlon Cline
62
Copyright

10 other sections not shown

Common terms and phrases

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