Structures for Strategy: The Marketing Plan (Google eBook)
...marketing decisions have long term consequences both positive and negative and must be deployed with diligence. The Structures for Strategy Marketing Plan is a strategy-crafting tool ideal for market management planning. This formula is of specific interest to professional career marketing managers for use as a comprehensive checklist in addressing marketing issues. MARKETING PLANNING is to do with preparing for the future in times of rapid economic and environmental change. It is about strategies designed around resources and their management through differentiation. MARKETING PLANNING is about the scientific understanding of how markets react to induced stimuli and clarifies the boundaries between the market place and the organization. Useful for the SBU/General/Corporate Manager, Small Business Owner, Entrepreneur...seeking to ensure that the brand they manage is deployed with the best results. The unique design of the framework templates and methodology, utilized throughout the planning format, provides a pathway towards a profiled market posturing segmented to best address.
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How to use the Structures for StrategyTM Planning Frameworks
The Marketing Plan
Marketing Plan Sub Structure Frameworks Elements Prompt Guides
Strategy Execution Tasks
The Implementation Plan
achievement action add value aligned Allocate alter arena Assess Benchmarking Controls brand companyís competencies competitive advantage competitors cost crafting strategies culture Define the Business DEFINE THE TARGET defined market delivery Determine differentiation Establish Evaluate EXECUTION TASK factors for success feedback focus frameworks detailed haulage Highlight holistic identified impact inherent interface key factors leadership logistics Long Term Market Boundaries Market Forces market segment Market Share Analysis Marketing Mix Marketing Plan marketing strategy monitoring niche objectives set offering organisation capable organisationís Package Perceptual Mapping performance Plan Structures primary framework Prioritise product differentiation product or service Projects Identification promotional prompt guides recognised rivalry rivals sector Segmentation Analysis specific stakeholder strategic intent strategic planning strategic vision strategist strategy execution strategy-crafting Structures for Strategy Sub Structure Framework Sustained competitive advantages SWOT Analysis target audience template unique Unique Selling Proposition value chain vehicle