Purple Cow: Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
What people are saying - Write a review
Review: Purple Cow: Transform Your Business by Being RemarkableUser Review - Jill - Goodreads
A bit old now, Purple Cow's message, that companies need to provide stand out products or services rather than relying on marketing messaging is very well presented. Early adopter of the Lean movement ... Read full review
Review: Purple Cow: Transform Your Business by Being RemarkableUser Review - Twizzlestyx - Goodreads
Basic info: 165 pages; plenty of white space on the page - stories are indented, bullet points and graphs are peppered throughout the pages. The book also has a more casual tone and lower reading ... Read full review
NOT ENOUGH PS
THE NEW P
BOLDFACED WORDS AND GUTSY ASSERTIONS
BEFORE DURING AND AFTER
THE GREATEST THING SINCE SLICED BREAD
DID YOU NOTICE THE REVOLUTION?
WHY YOU NEED THE PURPLE COW
THE DEATH OF THE TVINDUSTRIAL COMPLEX
THE PEARL IN THE BOTTLE
THE PARODY PARADOX
SEVENTYTWO PEARL JAM ALBUMS
SIT THERE DONT JUST DO SOMETHING
UNITED STATES POSTAL SERVICE
IN SEARCH OF Otaku
HOW DUTCH BOY STIRRED UP THE PAINT BUSINESS
BEFORE AND AFTER
CONSIDER THE BEETLE
WHY The Wall Street Journal ANNOYS ME SO MUCH
AWARENESS IS NOT THE POINT
THE WILL AND THE WAY
WHAT SHOULD TIDE DO?
IDEAS THAT SPREAD WIN
THE BIG MISUNDERSTANDING
NOT ALL CUSTOMERS ARE THE SAME
THE LAW OF LARGE NUMBERS
THE PROBLEM WITH THE COW
FOLLOW THE LEADER
THE AERON CHAIR
PROJECTIONS PROFITS AND THE PURPLE COW
THE BEST BAKER IN THE WORLD
MASS MARKETERS HATE TO MEASURE
WHO WINS IN THE WORLD OF THE COW
A NEW KIND OF KIWI
THE BENEFITS OF BEING THE COW
THE ITALIAN BUTCHER
WALL STREET AND THE COW
THE OPPOSITE OF REMARKABLE
THE PROCESS AND THE PLAN
THE POWER OF A SLOGAN
THE HÄAGENDAZS IN BRONXVILLE
SELL WHAT PEOPLE ARE BUYING AND TALKING ABOUT
THE PROBLEM WITH COMPROMISE
MOTOROLA AND NOKIA
THE MAGIC CYCLE OF THE COW
WHAT IT MEANS TO BE A MARKETER TODAY
NOW WERE DESIGNERS
WHAT DOES HOWARD KNOW?
DO YOU HAVE TO BE OUTRAGEOUS TO BE REMARKABLE?
BUT WHAT ABOUT THE FACTORY?
THE PROBLEM WITH CHEAP
WHAT SHOULD HALLMARKCOM DO?
WHEN THE COW LOOKS FOR A JOB
TRACEY THE PUBLICIST
ROBYN WATERS GETS IT
SO POPULAR NO ONE GOES THERE ANYMORE
IS IT ABOUT PASSION?
SALT IS NOT BORINGEIGHT MORE WAYS TO BRING THE COW TO WORK
WHAT WOULD ORWELL SAY?
ABOUT THE AUTHOR