Charming your way to the top: Hollywood's premier P.R. executive shows you how to get ahead
"One of Hollywood's brightest and most respected executives." -USA Today
In praise of Lessons at the Halfway Point: "It has been said that the unexamined life is not worth living. Michael Levine examines his with great wisdom and wit." -Dr. Jonas Salk
Charm is good business. It can increase your income, improve your status, and establish and maintain your reputation. It can mean the difference, in many cases, between success and bankruptcy. Most businesspeople don't automatically understand the concept of charm. It ought to be a reflex to "turn on the charm" when dealing with customers, clients, associates, and employees. The value of charm has been made clear through opinion polls, scientific studies, and just plain old real life. It's true in politics. It's rare to hear Bill Clinton mentioned, for instance, without a comment following on his charm. And it's certainly true in entertainment, a whole business based on the money-making potential of charm.
This is true for the small businessperson as well. Charm draws customers, whether to a garage, a dry cleaner's, or an investment bank. Charm gets noticed. When a customer contacts a firm for the first time, charm can seal the deal. But charm is only partly innate. Much of it is learned-from your parents, from your friends, and from people like the author, who have made a lifelong point of paying attention to charm. And you can learn how to make it work for you. How to succeed in business with really trying? CHARMING YOUR WAY TO THE TOP.
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Review: Charming Your Way to the TopUser Review - Alejandro Luciano - Goodreads
So simple, and yet so effective... "Charm" Read full review
Review: Charming Your Way to the TopUser Review - Goodreads
Disappointing. This book spends far too much time trying to sell the benefits of being charming, without offering nearly enough advice on how to be/become charming (beyond sending 'thank you' notes and birthday cards).
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