Sold American: Consumption and Citizenship, 1890-1945: Consumption and Citizenship, 1890-1945 (Google eBook)

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Univ of North Carolina Press, Jan 1, 2009 - Business & Economics - 552 pages
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At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In "Sold American," Charles F. McGovern examines the key players ac
  

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Contents

Advertisers and Consumers 18901930
24
The Nationalization of Consumers The Political Language of American Advertising 18901930
63
Making Consumption American Advertisers Consumers and National Identity
97
Social Science and the Pragmatic Consumer 18901928
136
The Science of Purchasing
164
Redefining Consumption at Consumers Research
187
Consumer Professionals in the Depression
222
The American Way of Life Folklores of Capitalism 19351939
262
Fighting for the American Way Consumption and Americanism 19351945
302
Epilogue Price Check
368
Notes
378
Bibliography
466
Index
524
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