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advertising agency advertising campaign advertising department advertising program allocation approach basic basis brand managers budgets chief marketing executive companies competition considerable consumer product coordinated cover customers determining duction economic effective efficiency emphasis estimates expenditures factors field sales organization firm's home office increased individual firm individual salesmen industrial Industrial Revolution interview keting major Market research departments market surveys marketing activities marketing concept marketing functions marketing intelligence marketing management marketing operations marketing program marketing strategy marketing Vice-President method needs obtain over-all marketing potential market problems procedures prospective purchases record research and development responsibility result role sales analysis sales force sales forecasts sales goals sales management sales office sales operations sales orders sales program sales promotion sales volume SCIENTIFIC MANAGEMENT Seares selling small number specific straight salary sumer supervision techniques tion total sales users usually utilized various yearly forecast