Wonderwall: Masamichi Katayama projects
Masamichi Katayama's WonderWall: the name for highly sophisticated retail outlets. Here some of his more colourful and surprising designs. Unworldly spaces with equally unworldly names, like the topsy-turvy boutique And A, Beams T or Foot Soldier, shops that feature little conveyor belts for the display of merchandise or Nowhere "A Bathing Ape 'Busy Work Shop', a Tokyo boutique that stocks and displays garments in an oversized refrigerator that resembles the familiar unit in everybody's local supermarket - all recent additions to Japan's shopping streets - are the work of Masamichi Katayama, founder of Tokyo-based WonderWall. He indulges in bouts of creativity that enrich the shopping experience with everything from refrigerators to conveyor belts. More than just attempts to be futuristic or extravagant, they are highly sophisticated retail outlets. Not to mention great fun! In a land of commerce like Japan, whose post-war economic boom not only introduced a wave of cultural diversity but also accentuated the deep-seated differences between old and new, as well as between East and West, Katayama is the consummate consumer. With his shop designs for *A Bathing Ape, a charismatic apparel brand, Katayama has ventured beyond the streets of Japan, into the cities of London and New York.
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1998 Used materials 2000 Used materials aluminium Architects BABY MILO STORE BAPE CAFE BAPE CUTS Barcelona chair Bathing Ape Beams BEAMST Harajuku boutique Brain ceiling chair CIGARRO concept contemporary create Daikanyama display unit edition Available colours entrance fashion Floor area Frame Publishers furniture futuristic glass glazed HARAJUKU Harajuku HIGH LINE RECORDS HOTEL ID+ Shinbashi illuminated interior design ISBN Japan Japanese Jingumae Julius Shulman Katayama designed limited edition Available Location look MARC JACOBS Aoyama Masaki Yasuhara Masamichi Katayama Measurements w x d x h meeting room Minato-ku Neil Denari Opening Osaka Pellat'Finet personal computer polished stainless steel Production Publishers for Architecture reflected retail design retail space Richard Gluckman Richard Hutten sense shelf Shibuya Shibuya-ku Shimokitazawa Shinji Yamaguchi Shiro Kuramata shops shown colour sofa SONY SHOWROOM Shinsaibashi stainless steel steel chrome coating street culture surface T-shirts Tokyo General constructor Toranomon TWO-NETWORK Ushiospax Inc visitors Wonderwall