Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Google eBook)

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John Wiley & Sons, Apr 14, 2004 - Psychology - 356 pages
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Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid


Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!
  

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Contents

1 Decisions Decisions Personal Coaching or Business Coaching?
11
2 Target Your Market or Waste Your Time
41
3 The 12 Largest Markets Where Coaches Are Making Money Right Now
59
4 It Takes Money to Make Money Financing Your Business
105
5 What to Buy on a Budget Creating Your Financial Plan
129
6 Building a Successful Business Requires a Solid Plan
151
7 You Only Get One Chance Seven Tools for Making a Great First Impression
179
8 Relationships and Referrals Networking Strategic Referral Partners and Centers of Influence
215
9 15 Key Strategies for Finding Your First 10 Clients
235
10 Why Most Marketing Fails The Top 10 Marketing Mistakes Beginning Coaches Make
257
11 From Counseling to Coaching Constructing a Connection Bridging the Gap and Defining the Differences
279
12 Harnessing the Power of Internet Marketing Ezines and Web Sites
295
13 The Seven Secrets of Highly Successful Coaches
325
Index
347
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Page 12 - People, information and all other aspects of the situation are likely to change in ways that may or may not have anything to do with the focus of our investigation.

About the author (2004)

STEPHEN G. FAIRLEY, MA, RCC, is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.

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