Marketing to the New Super Consumer: Mom & Kid

Front Cover
Paramount Market Publishing, 2006 - Business & Economics - 221 pages
0 Reviews
  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

How Did This Happen?
13
Life Stages of the FourEyed FourLegged Consumer
44
Mom and Kid Motivators or Getting to WinWin
62
The DecisionMaking Process of 4i4l
71
The Mom Kid 4i4l Consumer as a Market
97
How the 4i4l Thinks
105
Chapters Marketing to the 4i4l
115
How to lntercept Your Consumerthe 4i4l and lts Media
128
Rules of EngagementHow to Communicate
158
Exciting Your Consumer
179
Some Surprise 4i4l Examples
191
Bibliography
203
lndex
209
Meet the Authors
219
Copyright

Common terms and phrases

Bibliographic information