Generation Blend: Managing Across the Technology Age Gap (Google eBook)

Front Cover
John Wiley & Sons, Jun 2, 2008 - Business & Economics - 208 pages
4 Reviews
If you want to engage, motivate, and retain young workers without driving the veteran workers away, Generation Blend can help you. This timely book explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, and work/life balance. Looking to solve the puzzle of productivity across the technology age gap? Start with Generation Blend.

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LibraryThing Review

User Review  - Cecilturtle - LibraryThing

There is starting to be quite a bit of literature on the various concurrent generations in the workplace as Gen Y start to invade and the Boomers are late to retire. In this book, Salkowitz focuses ... Read full review

Review: Generation Blend: Managing Across the Technology Age Gap

User Review  - Richard Stephenson - Goodreads

I liked it! A good, both broad and usefully specific, overview of interaction between the 4 major generational divides. No manger or leader should be without this information. This book is more of a ... Read full review

Selected pages


Chapter 1 Introduction
Chapter 2 Changing Workforce Changing Work
Chapter 3 Understanding the Generations
Chapter 4 Older Workers Blending Experience with Technology
Chapter 5 Younger Workers With Great Potential Comes Great Expectations
Chapter 6 Generation Xecutive Leadership from the Outside In
Chapter 7 Reintegrating Older Workers into the Connected Information Workplace
Chapter 8 Ambassadors of the Future Turning to Younger Workers for Strategic Insights
Chapter 9 Across the Digital Age Gap

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About the author (2008)

Rob Salkowitz is a writer and consultant specializing in the social implications of new technology. He has worked with leaders in the ITindustry, including Microsoft, to help formulate market strategy and articulate business goals. Rob is coauthor (with Dan Rasmus) of Listening to the Future: Insights from the New World of Work (published by Wiley). He lives and works in Seattle, Washington.

Bibliographic information