Management: meeting and exceeding customer expectations

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South-Western College Pub., Feb 5, 1997 - Business & Economics - 760 pages
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The central theme of this sixth edition is meeting and exceeding customer expectations by integrating a "customer first" theme into each of the basic management concepts. This edition also discusses the contemporary management issues of quality, ethics, global applications, leadership, and diversity.

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Contents

Outback Steakhouse Moves
3
Managers
15
Management Myths and Realities
27
Copyright

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