Self-reference in the Media

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Winfried Nöth, Nina Bishara
Walter de Gruyter, 2007 - Social Science - 340 pages
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This book explores the semiotic foundations of reference and self-reference. It focuses on the transdisciplinary context of self-reference within postmodern culture and examines original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, body art, and music. In the broad sense adopted by the authors, the concept of self-reference includes self-reflexivity, metatextuality, metapictures, metamusic, metacommunication, intertextual, and even intermedial reference, although to different degrees and at different levels. Book jacket.
  

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Contents

Modes of selfreference in advertising
47
Metapictures and selfreferential pictures
61
Selfreference in opaque advertising
79
The death of photography in selfreference
95
Outlines of a comprehensive model
125
Nostalgia of the media in the media
143
On the use of selfdisclosure as a mode of audiovisual reflexivity
165
Forms and functions of archive material
183
The epitome of selfreference
207
Metacommunication in play and in computer games
237
Analyses of selected examples
253
Selfreflexivity in net art
269
Selfreference in digital artmedia
291
Index of names
325
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About the author (2007)

Winfried Nothand Nina Bishara, University of Kassel, Germany.

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