Self-reference in the Media

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Winfried Nöth, Nina Bishara
Walter de Gruyter, 2007 - Social Science - 340 pages
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This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels.The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music.
  

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Contents

Modes of selfreference in advertising
47
Metapictures and selfreferential pictures
61
Selfreference in opaque advertising
79
The death of photography in selfreference
95
Outlines of a comprehensive model
125
Nostalgia of the media in the media
143
On the use of selfdisclosure as a mode of audiovisual reflexivity
165
Forms and functions of archive material
183
The epitome of selfreference
207
Metacommunication in play and in computer games
237
Analyses of selected examples
253
Selfreflexivity in net art
269
Selfreference in digital artmedia
291
Index of names
325
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About the author (2007)

Winfried Nothand Nina Bishara, University of Kassel, Germany.

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