books.google.com - This book explores the semiotic foundations of reference and self-reference. It focuses on the transdisciplinary context of self-reference within postmodern culture and examines original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, body...http://books.google.com/books/about/Self_reference_in_the_media.html?id=NBOFIdchEQYC&utm_source=gb-gplus-shareSelf-reference in the media
