Emotional Branding

Front Cover
Skyhorse Publishing Company, Incorporated, 2007 - Business & Economics - 288 pages
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Brandjam is a powerful new concept from brand design pioneer Marc Gobe. Picking up where he left off in his bestseller, Emotional Branding, this groundbreaking book explores how design is the new communication tool and the best "instrument" companies can use for jazzing up a brand. CEOs, marketing and advertising managers, and graphic designers will see how a "jazzed up" design can bring about a new level of excitement and get the audience to connect with a brand in a more visceral way. Using jazz as his metaphor, Gobe shows how the instinctive nature of the creative process leads to unusual solutions that make brands resonate with people. Book jacket.

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