Success Secrets of Social Media Marketing Superstars
McGraw-Hill Education, Jun 21, 2010 - Business & Economics - 335 pages
“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.”
--Dave Evans, Author of Social Media Marketing: An Hour a Day
Revelations from Top Social Media Revolution Leaders
Contributions from World-Class Social Media Experts:
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Mitch Meyerson’s “Success Secrets of the Social Media Marketing Superstars,” gives an in depth perspective from some of the most successful corporations in utilizing social media to obtain not only brand identity but popularity for their business. Meyerson gathers some of the biggest players in the social media game to give their personal account of their own triumphs and successes in using social media outlets to better their businesses. He not only covers all of the necessary basics that one will surely need to know in order to get started in the social media world but he also offers a plethora of short stories about what not to do by sharing some businesses that made mistakes on their journey to perfecting their technique. While this is a read that would spark the interest of a vast collection of common readers it seems to be an informational book that is geared toward those that are either interested in setting up their own business or those that are working for a business that utilizes social media as a way to obtain growth within the company. The information that one can absorb from this book alone makes it difficult to narrow what the key take away from Meyerson’s book would be. But to summarize what “Success Secrets of the Social Media Marketing Superstars” attempts to teach is the basic behaviors or etiquette of the social media world from the content of your businesses posts, how to be involved, how you want others to perceive your business, how to be productive in using social media sites as well as and most importantly how to do all of things well in order to gain a good esteem with not only existing consumers but also potential consumers.
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