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angioplasty Bosch brainstorming capture Chapter circular saw Coloplast companies company’s competitive competitive analysis competitor concept constraints Cordis Corporation cost create customer inputs customer outcomes customer satisfaction customer value customer-driven customer’s customers are trying customers want define deliver desired outcomes devise DeWalt discovered disruptive innovation E*Trade employees end user evaluation example fail focus focused Harvard Business School ideas identify important and unsatisfied initiatives kurtosis LifeScan managers manufacturing ment messaging strategy methods metrics Minimize the amount Minimize the frequency Minimize the likelihood Minimize the number Motorola needed opportunities for growth opportunities for improvement opportunity scores outcome-based segmentation overserved outcomes panies percent prod product features product or service products and services projects quantitative research reciprocating saw result satisfied Sawzall segments of opportunity Six Sigma solutions specific success targeted outcomes tion tomers types underserved outcomes unique value chain value creation Value Migration
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