Influence: Science and Practice

Front Cover
Robert B. Cialdini
Allyn and Bacon, 2001 - Psychology - 262 pages
482 Reviews
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. New Reader's Reports are included in the Fourth Edition and illustrate how readers have used one of the principles or have had a principle of influence used on them.

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Practical advice backed up by research & anecdotes. - Goodreads
The research was sorely lacking. - Goodreads
Interesting and compact insight - Goodreads
Easy to read, very recommended. - Goodreads
Great book with great insight. - Goodreads
The style of writing is breezy and narrative. - Goodreads
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Explains, in depth, how we are influenced by others and by our environment. Forces you to wonder why some people act the way they do. Contains some really terrific sales tactics.

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User Review  - Fabian Shughuli - Goodreads

I love the insight and richness of material presented in this book. An absolute must read for all marketers of both large and small companies and start-ups. This book has to be taken seriously for any person who intends to understand how to influence others.. Read full review

Contents

Preface
vii
Introduction
ix
Weapons of Influence
1
Copyright

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About the author (2001)

Dr. Robert Cialdini is Regents' Professor of Psychology at Arizona State University, and also consults widely on the subject of influence.

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