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Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Stephen - Goodreads

Juliet Shor's Born to Buy examined the commercialization of childhood. After providing a history, an overview of the tactics, and an examination the consequences, Shor argues -- pleads, as a parent ... Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Theresa - Goodreads

anyone who has children should read this book - explains all the tactics that the marketing companies use to get your kids to bug you so you buy their junk Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Jen - Goodreads

Wow! A really compelling book that should have any parent thinking. I loved all the research but wish there could have been some more practical information added to her last chapter. Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Robin - Goodreads

A must-read for any parent or caregiver - a real wake-up call to the effects our advertising soaked culture has on children. This book will pretty much scare the hell out of you in terms of what ... Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Megrcross - Goodreads

a great nonfic if you are interested in socially, marketing and/or child development. based on very specific marketing and advertising examples, to prove general points about the topics, and in some ... Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Dana - Goodreads

If you have children you NEED to read this book! Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Stephanie - Goodreads

Parents need to read this while they are pregnant, preferably as soon as they know they are!!! The idea of marketing to infants, and toddlers let alone children is sickening. Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Brooke - Goodreads

Juliet Schor explores how today's increasingly consumer crazed culture affects young children and teens, and in short - it isn't pretty. Schor takes a good, if cynical, look at the increase in ads ... Read full review


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