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User Review - Flag as inappropriate

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." 

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Malcolm - Goodreads

It was a little nervousness that I picked this up – so much of the work I read that deals with marketing to children has an implicit or explicit right wing moralism that is constrained by the torpor ... Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Allison - Goodreads

Nice to see some empirical research to back up that sickening feeling... Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Stephen - Goodreads

Juliet Shor's Born to Buy examined the commercialization of childhood. After providing a history, an overview of the tactics, and an examination the consequences, Shor argues -- pleads, as a parent ... Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Caitlin - Goodreads

The topic of this book, as well as some of the evidence presented, was definitely interesting. However, it had a bit too much of a research focus for me. I prefer something that explores case studies ... Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Savannah Ruth - Goodreads

Very eye-opening! A great look at how advertising and marketing groups target our children. Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Theresa - Goodreads

anyone who has children should read this book - explains all the tactics that the marketing companies use to get your kids to bug you so you buy their junk Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Laura - Goodreads

Very interesting! Read full review

Review: Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

User Review  - Kate - Goodreads

read this! concrete reasoning to scale back your consumption...we all just have too much and she lays out the consequences to our obsession with accruing. do it for the children... Read full review


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