P&G was notoriously secretive, and it was failing, punctuated by a stock collapse in 2000. New CEO AG Lafley led the company on an ambitious campaign to restore P&G's greatness by sourcing 50 percent of its innovations from outside the company.
We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business - Page viii
by Barry Libert, Jon Spector, Don Tapscott - 2007 - 176 pages
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