Media Literacy: A Reader

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Donaldo Pereira Macedo, Shirley R. Steinberg
Peter Lang, Jan 1, 2007 - Drama - 710 pages
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Media Literacy: A Reader produces a critical understanding of media culture designed to help students develop the ability to interpret media as well as understand the ways they themselves consume and affectively (emotionally) invest in media. Such an appreciation encourages both critical thinking and self-analysis, as students begin to realize that everyday decisions are not necessarily made freely and rationally. While we strongly believe that humans exercise agency, we understand that there are social, cultural, and political forces that affect agency. In this context our conception of media literacy analyzes the ways our everyday decisions are encoded and inscribed by emotional and bodily commitments relating to the production of desire and mood, all of which leads, in Noam Chomsky's famous phrase, to the manufacture of consent. These complex pedagogical and ideological issues demand rigorous skills including questioning, analyzing, interpreting, and meaning-making. Media Literacy: A Reader is a comprehensive collection of essays that is sorely needed, as most of the academic work in the area is written not for an introductory audience, but for scholars in the field. It will shape the agenda in media literacy for years to come.
  

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Contents

Preface to The Myth of the Liberal Media
24
Critical Media Literacy for the TwentyFirst Century Taking
54
Chomsky the Empire and Media LiteracyContextualizing
79
Language and Institutional Perversions in a Time
95
Media Knowledges Warrior Citizenry and Postmodern Literacies
116
Media Power PerFormed The Strategies of Communication
140
Socialization in the Changing Information Environment
157
Media Mindfulness
178
Just Like Lizzie Consumerism Essentialism
405
Televisions Mature Women A Changing Media Archetype
422
Masculinities on The O C A Critical Analysis
454
Were Here Were Queer but Have You Dealt
470
Machinima Gamers Start Playing Director
486
CyBj6rkThe Representations of Donna Haraways
501
Croc This Articulating Young Feminine
514
Media Literacy and Pedagogy
535

Reading Race Reading Power
197
The Semantics of Connection and Alienation in HyperReality
222
Drowning Democracy The Media Neoliberalism
229
Call Him a Terrorist the Rest Is Covered Political Murder
242
The Aesthetic Pleasures of War Understanding
256
Pictorial Clashes on the Medial Body of Violence
273
Photographic Encounters of the Western Frontier
288
Culture Weds Capital A Critical Reading
316
Bollywood Cinema and Indian Diaspora
332
Buying and Selling Culture Talk Show Content Audience
353
Mobile TV and IPTVTwo New Forms of Television
368
Hunting Down Indigenous Stereotypes Through Introspection
388
Literacy and Learning Through Digital Media Education
559
School of Punk Rock An Autobiographical Rant on Education
576
Punk Rock Hip Hop and the Politics of Human Resistance
582
Social Education and Critical Media Literacy Can Mr Potato
593
Critical Media Literacy to Counter Muslim Stereotypes
603
Toward Teaching Social Studies Through Critical
626
In the Wake of Katrina Teaching Immigrant Students Learning
644
Advertising Pedagogy Teaching and Learning Consumption
653
Media Violence Why Is It Used to Abuse Children?
667
Critical Media Studies Meets Critical HyperPedagogues
687
About the Contributors
699
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About the author (2007)

The Editors: Donaldo Macedo is Professor of English and Distinguished Professor of Liberal Arts and Education at the University of Massachusetts Boston. A leading authority and the author of many books and articles, he is internationally known in critical pedagogy and critical literacy studies. Shirley R. Steinberg teaches at McGill University in the Department of Integrated Studies in Education. She is the author and editor of many books and articles in cultural studies, youth culture, and critical pedagogy. She is the Director of the Paulo and Nita Freire International Project for Critical Pedagogy at McGill University.

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