Made to Stick (Epilogue): Why Some Ideas Survive and Others Die
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.
What people are saying - Write a review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - David Bakker - Goodreads
If you're ever trying to communicate something, and who doesn't, read this book. Dog fooded all over the place, everything written so well and sticky I remember almost everything from the book. Read full review
Review: Made to Stick: Why Some Ideas Survive and Others DieUser Review - Matthew - Goodreads
A great read about why some ideas thrive and others fade away. I wanted to read this because as a communicator, I am always looking for ways to help people remember my message. I think this book ... Read full review