Made to Stick (Epilogue): Why Some Ideas Survive and Others Die

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Random House Publishing Group, Feb 11, 2008 - Business & Economics - 336 pages
1007 Reviews
Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

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5 stars
423
4 stars
374
3 stars
175
2 stars
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6

Great tips and insights. - Goodreads
Good tips about story telling and communication. - Goodreads
Amazingly engaging and well-researched. - Goodreads
As a writer, I love this book. - Goodreads
a very helpful book; and easy to read. - Goodreads
... overall, a good read, and educational. - Goodreads

Review: Made to Stick: Why Some Ideas Survive and Others Die

User Review  - David Bakker - Goodreads

If you're ever trying to communicate something, and who doesn't, read this book. Dog fooded all over the place, everything written so well and sticky I remember almost everything from the book. Read full review

Review: Made to Stick: Why Some Ideas Survive and Others Die

User Review  - Matthew - Goodreads

A great read about why some ideas thrive and others fade away. I wanted to read this because as a communicator, I am always looking for ways to help people remember my message. I think this book ... Read full review

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About the author (2008)

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.

Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.

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