Introducing Media Studies

Front Cover
Icon Books, Limited, 2010 - Social Science - 172 pages
3 Reviews
No one can escape the influence of the media. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. "Introducing Media Studies" explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.

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Review: Introducing Media Studies (Introducing Series)

User Review  - Sarah Evans - Goodreads

I had read another book in this series and found it an insightful overview of a particular field of study. This one was more fractured in structure and less helpful, going more for flash than ... Read full review

Review: Introducing Media Studies (Introducing Series)

User Review  - Sandra Clark - Goodreads

This book is great but is out of date. I see there is a 2010 edition, though. In general I love each of these Introducing... books. Read full review

About the author (2010)

Ziauddin Sardar is a hugely renowned writer, broadcaster, journalist and critic. 'Britain's own Muslim polymath' (Independent) has become one of the UK's leading intellectuals and writes on a huge variety of subjects in numerous newspapers and magazines throughout the world. He is also Visiting Professor of Postcolonial Studies at the City University, London.

Borin Van Loon has worked on numerous Introducing titles. He is a freelance illustrator, surrealist painter and collagist who produces the comic strip 'The Severed Head' for The Chap magazine.

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