Competitive Strategy: Techniques for Analyzing Industries and Competitors

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Free Press, 1980 - Competition - 396 pages
37 Reviews
Michael Porter's Competitive Strategy addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors.

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Review: Competitive Strategy: Techniques for Analyzing Industries and Competitors

User Review  - Ankur Gupta - Goodreads

Brilliant and comprehensive! A must read for consultants and managers to learn the basic strategies of business and avoid common pitfalls that seem common sense but give you much wisdom only in ... Read full review

Review: Competitive Strategy: Techniques for Analyzing Industries and Competitors

User Review  - Mark - Goodreads

It's the standard, what is now commonly held gospel. Both my marketing professor and my microeconomics professor taught from Porter, and other books on competitive strategy seem to emphasize, recap, or elaborate on his work. Read full review

Contents

General Analytical Techniques
1
Chapter
10
Generic Competitive Strategies
34
Copyright

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