Ale & Arty: the story of beer
Almost two thousand years ago, the art of converting sprouted barley and wheat into a fizzy, amber-coloured alcoholic drink was discovered in Mesopotamia. This was the beginning of the fascinating story of beer. From Egypt and the Middle East (where it was subsequently banned for religious reasons), beer came to Europe, from where it travelled to the rest of the world, reaching the Indian subcontinent in the early eighteenth century. In this thoroughly-researched and anecdotal history of beer, Kiran Mazumdar-Shaw recounts the rise of the great beer dynasties of the world, including stalwarts like Guinness, Carlsberg, Fosters and Anheuser-Busch. Drawing upon her long experience in the Indian beer industry, she explains the actual process of brewing, dwelling on the changing technology that allowed the production of different kinds of beer. For the beer enthusiast and dedicated pub-hopper, she has a section on the most unusual pubs in India and abroad, as well as a list of the worldýs best-selling beer brands. Adding to the value of the work are brilliant illustrations specially commissioned for this book, by well-known artists including Jatin Das, Yusuf Arakkal, S.G. Vasudev, Archie Forrest and James Fullarton among others.
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EARLY HISTORY OE BEER MAKING
Chapter it THE BEER BARONS OE EUROPE
THE EARLY HISTORYOE BREWING IN THE INDIAN SUBCONTINENT
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Adolphus Busch advertising Africa alcoholic beverages alehouses Anheuser Anheuser-Busch ARTY Australia Bangalore beer drinking beer market beer recipe bitter Black Cadillac bottle Brahma Brew Master Breweries Limited brewhouse brewing brewing business Brewing Company brewing group Britain British brothers called Carl Jacobsen Carlsberg Brewery casks cent century chapter christened David Bruce draught beer drinkers Edward Cecil end of fermentation England entrepreneurial established Europe extract famous father fermentation festival filtered filtration flavour FOSTER'S LAGER Gerard Adriaan Heineken German Heineken India Pale Irish J.C. Jacobsen Jatin Kenya Breweries lager beers large brewing largest brewery lauter tun light-bodied litres of beer London malted barley mash tun microbreweries Newcastle Breweries origin Pilsner pints popular porter produced Scottish Courage Shaw Wallace small brewery sold South African Breweries started Stella Artois stout success sugar temperature Thomas Cooper tradition traditionally trub type of beer United Breweries unpasteurised vessel yeast Yusuf Arakkal