Media/Impact: An Introduction to Mass Media: An Introduction to Mass Media

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Cengage Learning, 2006 - Language Arts & Disciplines - 416 pages
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Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media---its industries and support industries, as well as the legal, ethical, social, global, and technologic
  

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Review: Media/Impact: An Introduction To Mass Media

User Review  - Mel - Goodreads

This was actually pretty decent as far as text books go. Read full review

Contents

Mass Media and Everyday Life
2
Books Rearranging the Page
28
Newspapers Expanding Delivery
48
Magazines Targeting the Audience
70
Recordings Demanding Choices
88
Radio Riding the Wave
104
Movies Picturing the Future
126
Television Changing Channels
148
News and Information Getting Personal
232
Society Culture and Politics Shaping the Issues
254
Law and Regulation Rewriting the Rules
276
Ethics Placing Responsibility
312
Global Media Discovering New Markets
336
Glossary of Media Terms
361
Media Information Guide
365
Chapter References
373

Digital Media Widening the Web
172
Advertising Motivating Customers
200
Public Relations Promoting Ideas
218

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About the author (2006)

Shirley Biagi is Professor of Journalism at California State University, Sacramento. She has been guest faculty at the American Press Institute, the Southern Newspaper Publishers Association, and the Poynter Institute for Media Studies. She is author of more than 200 magazine articles and four books, including Interviews that Work and Media/Reader.

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