In the News: The Practice of Media Relations in Canada
Media relations is one of the mainstays of the communications business. With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always trained to work to their best advantage with the media. In the News: The Practice of Media Relations in Canada provides an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. The book explains current media practices and presents a plan for managing media relationships. Whether you need media to promote your issues to the nation at large or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students, media relations practitioners in the private, public and voluntary sectors, and anyone who wants to break a story in the news.
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News Flash: Journalism, Infotainment and the Bottom-Line Business of ...
Limited preview - 2004
Why Media Why News i
Basic Principles of Media Relations
Who They Are
How They Work
A Media Plan
The First Steps
Media Drivers and the News Release
Questions and Answers 1
Evaluation and Revision
Special Media Special Cases
The Fine Art of Complaining About the Media
Other Approaches to the Media
Other editions - View all
What Makes a Good Story?
The following is an edited excerpt from the recently published book, "In the News The Practice of Media Relations in Canada" by William Wray Carney. ...
www.connexions.org/ CxLibrary/ docs/ HL2305-WhatMakesaGoodStory.htm
Media scrum - Wikipedia, the free encyclopedia
In the News: The Practice of Media Relations in Canada by William W. Carney. University of Alberta Press. ISBN 0888643829. Some text available online. ...
en.wikipedia.org/ wiki/ Media_scrum
Canadian Public Relations Society
In the News, the Practice of Media Relations in Canada. William Wray Carney. Edmonton: University of Alberta Press, 2002. (ISBN 0-88864-382-9) ...
www.cprsvancouver.com/ professional_development/ resources/ reading.htm
Carney is author of In the News: The Practice of Media Relations in Canada, an insight into media relations and frequently used as a textbook in college and ...
www.spectramedia.net/ CPRS/ enewsletter_cprsv.htm
The University of Alberta Press: New Media Relations Book Will be ...
... and 20-year communications veteran, addresses a vast array of media challenges in a new book: In the News, The Practice of Media Relations in Canada. ...
findarticles.com/ p/ articles/ mi_hb5559/ is_200202/ ai_n22626349
IN THE NEWS: THE PRACTICE OF MEDIA RELATIONS IN CANADA - William ...
IN THE NEWS: THE PRACTICE OF MEDIA RELATIONS IN CANADA - William Wray Carney.
william-wray-carney.comprar-livro.com.br/ livros/ 1088864382/
UNIVERSITY OF ALBERTA PRESS (US) catalogue from Gazelle Book Services
IN THE NEWS : The Practice of Media Relations in Canada [William Wray Carney] Media relations is one of the mainstays of the communications business. ...
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Library Catalogue - mcmaster University
In the news : the practice of media relations in Canada Carney, William Wray, 1950- ... In the news : the practice of media relations in Canada ...