Fast Food: Roadside Restaurants in the Automobile Age
Johns Hopkins University Press, 1999 - Business & Economics - 394 pages
Eating on the run has a long history in America, but it was the automobile that created a whole new category of dining: "fast food." In the final volume of their "Gas, Food, Lodging" trilogy, John Jakle and Keith Sculle contemplate the origins, architecture, and commercial growth of fast food restaurants from White Castle to McDonald's.
Illustrated with 217 maps, postcards, photographs, and drawings, Fast Food makes clear that the story of these unpretentious restaurants is the story of modern American culture. The first roadside eateries popularized once-unfamiliar foods -- hamburgers, hot dogs, pizza, milkshakes, burritos -- that are now basic to the American diet. By the 1950s, drive-ins and diners had become icons of rebellion where teenagers sought freedom from adult authority. Like the gas station and the motel, the roadside restaurant is an essential part of the modern American landscape -- where intentional sameness of design "welcomes" every interstate driver.
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Preface and Acknowledgm ?nts
The Rise of the QuickService Restaurant
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