The Complete Guide to Marketing Your Law Practice
Hollis Hatfield Weishar, James A. Durham
Law Practice Management Section, American Bar Association, 1999 - Law - 229 pages
This guide presents tactics for marketing a law practice. It includes sample worksheets, marketing plans and step-by-step guidelines, covering: writing newsletters, articles and brochures; Internet marketing; public relations plans; and voice mail, email and videoconferencing.
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Overview of the Strategic Marketing Plan
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advertising audience billing business development buyers CD-ROM client base client relationships client service clients and prospects communication compete competitive contacts create cross-selling e-mail effective example existing clients expertise extranet fee arrangement firm brochure firm's Fish & Richardson focus focus groups goals identify important in-house counsel individual industry internal Internet marketing interviews intranet issues Jim Durham keting law firm marketing Law Practice Management lawyers legal services mailing list marketing efforts marketing research meet Montafia newsletters niche obstacles offer opportunities organizations partner percent potential clients practice area practice group presentation professional profitable prospective clients public-relations quantitative research questions rainmakers referral sources response revenue sales dialogue seminars skills specific staff strategic marketing plan strategy success survey target tion tool track understand videoconferencing voice mail World Wide Web