books.google.com - Playing by his own rules and trusting his instincts, Bezos created Amazon.com, the world's first online bookstore. Bezos' story offers proof that self-confidence, optimism and positive thinking can influence the way people conduct business on a global scale....http://books.google.com/books/about/Jeff_Bezos.html?id=Nz43wixr2IcC&utm_source=gb-gplus-shareJeff Bezos