The Long Tail: Why the Future of Business is Selling Less of More

Chris Anderson

Hyperion, Jul 8, 2008 - Business & Economics - 267 pages

The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.

Winner of the Gerald Loeb Award for Best Business Book of the Year

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

"It belongs on the shelf between The Tipping Point and Freakonomics."
--Reed Hastings, CEO, Netflix

"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."

--Eric Schmidt, CEO, Google

"Anyone who cares about media . . . must read this book."

--Rob Glaser, CEO, RealNetworks

What people are saying

Review: The Long Tail: Why the Future of Business is Selling Less of More

User Review  - Heather Browning - Goodreads

I wouldn't have considered myself particularly interested in economics, or whatever this book falls under exactly, but I loved it. My only complaint may be that, given how simple the main point was ...

Review: The Long Tail: Why the Future of Business is Selling Less of More

User Review  - Charles Allan - Goodreads

For decades, the marketplace revolved around strong demand and limited supply. This dynamic translated into the mass experience and the big hit. The long tail - that part of the graph line after the ...

Contents

• The Long Tail: 15
• The Rise and Fall of the Hit: 27
• A Short History of the Long Tail: 41
• The Three Forces of the Long Tail: 52
• The New Producers: 58
• The New Markets: 85
• The New Tastemakers: 98
• Long Tail Economics: 125
• The Short Head: 147
• The Paradise of Choice: 168
• Niche Culture: 177
• The Infinite Screen: 192
• Beyond Entertainment: 201
• Long Tail Rules: 217
• The Long Tail of Marketing: 225
• Tomorrows Tail: 247
• Epilogue: 249
• Index: 259

About the author

Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

Bibliographic information

• Title: The Long Tail: Why the Future of Business is Selling Less of More; Hyperion Books
• Author: Chris Anderson
• Edition: illustrated, revised
• Publisher: Hyperion, 2008
• ISBN: 1401309666, 9781401309664
• Length: 267 pages
• Subjects: Business & Economics / Consumer Behavior; Business & Economics / Economic Conditions