The Long Tail: Why the Future of Business Is Selling Less of More
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics."
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
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Review: The Long Tail: Why the Future of Business is Selling Less of MoreUser Review - Kristen - Goodreads
I read the first edition of this book and I thought Chris Anderson did an excellent job of explaining what he calls "the new economics of culture and commerce" through his concept of the long tail ... Read full review
Review: The Long Tail: Why the Future of Business is Selling Less of MoreUser Review - Minh - Goodreads
The book is an interesting and good read for anyone who wishes to be in e-business or anyone who is merely interested in the power of Internet and what people can benefit from it. It is basically ... Read full review