The Long Tail: Why the Future of Business Is Selling Less of More
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics."
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
What people are saying - Write a review
Review: The Long Tail: Why the Future of Business is Selling Less of MoreUser Review - Joel Goldman - Goodreads
Terrific explanation of the long tail in marketing. Explained why there will always be room for good self-published authors. Read full review
Review: The Long Tail: Why the Future of Business is Selling Less of MoreUser Review - Martin - Goodreads
I've been reading what I like to think of as some “business-lite” books for school, pulling me (kicking & screaming) away from my beloved novels, fictional worlds, and imaginary characters. Apparently ... Read full review
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