The Long Tail: Why the Future of Business Is Selling Less of More
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics."
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
What people are saying - Write a review
Great read and applicable too...User Review - orangeandblue - Borders
This book is a must read for anyone in the web 2.0/new media space. Chris Anderson examines the democratization of media and the new economics of content creation, consumption and distribution and the ... Read full review
The Long TailUser Review - catsmeow4 - Overstock.com
This book provides a provocative look at how the Internet is changing businesses, especially businesses that deal directly with consumers. By exploiting the economics of online selling versus the ... Read full review