The Long Tail: Why the Future of Business Is Selling Less of More
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics."
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
What people are saying - Write a review
LibraryThing ReviewUser Review - akmargie - LibraryThing
I'm sure five years ago this would have been more revolutionary to me but now it's more of an industry standard, the long tail. It was interesting to see how Anderson formulated the long tail, it's ... Read full review
LibraryThing ReviewUser Review - Miro - LibraryThing
I found this something like a scrapbook of impressions, facts and notes taken on a journey of discovery with Anderson as a sort of Lewis and Clark of the post 2000 internet world. He details the main ... Read full review
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