books.google.com - Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak of Northeastern University's Institute for Global Innovation Management consider how and why, in the search for the holy grail of high definition gaming, many companies...http://books.google.com/books/about/Innovation_and_Marketing_in_the_Video_Ga.html?id=O5KjS3Q7QdsC&utm_source=gb-gplus-shareInnovation and Marketing in the Video Game Industry
