Seven Experiments That Could Change the World: A Do-It-Yourself Guide to Revolutionary Science
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." Robert Picard, University of Jönköping, Sweden
"Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." Sylvia M. Chan-Olmsted, University of Florida
"...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." Gillian Doyle, University of Glasgow
This book is a comprehensive, accessible and expert introduction to strategy within a media management context.
It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.
The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
21 pages matching tend in this book
Results 1-3 of 21
What people are saying - Write a review
Review: Seven Experiments That Could Change the World: A Do-It-Yourself Guide to Revolutionary ScienceUser Review - Rydh - Goodreads
I read the paperback edition published on Great Britain in 1995. Read full review
Review: Seven Experiments That Could Change the World: A Do-It-Yourself Guide to Revolutionary ScienceUser Review - Patrick\ - Goodreads
Well, is anybody doing it? The being watched is ongoing. What else? And what about the seven major constants that hold the material world together? Have we actually got numbers that stick yet? Hmmmm. Read full review
General Introduction Why big questions dont need
Introduction to Part 1 Why puzzling powers of
How do pigeons home?
12 other sections not shown