How to Conduct Your Own SurveyA nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don’t have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
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Contents
Practical Surveys | 1 |
Is a Survey Appropriate for You? | 7 |
Cornerstones of a Quality Survey | 19 |
Copyright | |
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analysis answer choices bar charts census chance Chapter close-ended questions coding column complete conduct confidence interval cost cover letter data entry discussed Earl Babbie envelope estimates example face-to-face interviews face-to-face surveys Figure graphics household important KEY POINT look mail questionnaire mail surveys mail-out means measurement error Newbury Park nonresponse error number of employees open-ended questions organization percent percentage person pie charts Pima County population Possible Revision professional programs ques random recommend residents respondents response rate sample mean sampling error selected skip someone spotted owl standard error statistics supervisor survey method Survey Research Survey Research Methods survey results systematic sampling technique telephone interview telephone questionnaires telephone surveys tion tionnaires Variable name verbal presentation want to know Washington State University Wording Problem writing written report