The MANAGEMENT of Sport: Its Foundation and Application
Bonnie L. Parkhouse
Mosby, Incorporated, 1991 - Sports & Recreation - 428 pages
Manuel didactique couvrant les bases du management du sport et plus précidément la comptabilité, la finance, le droit, la communication, le management et le marketing. Différents auteurs examinent des domaines d'application. Ciblé plutôt pour les étudiants. Sensibilité américaine.
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Definition Evolution and Curriculum
Research Theory and Practice
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accounting activities administration advertising agement agency law analysis areas athletic department basketball behavior broadcast budget cash chapter coach collegiate licensing Collegiate Licensing Company communication competencies CONCEPT CHECK consumer contract cost court decision demand curve depreciation director dollars economic effect employee equal rights amendments ethical evaluation example expense facilities factors federal focus football goals health club income increase individual issues Journal of Sport liability Major League Major League Baseball mass media ment National National Football League NCAA organizational person personnel physical education plaintiff planning players position profes professional sports profit programs promotion recreation responsible revenue segmentation specific sport industry sport management sport marketing sport organizations sport product sports law strategies sumer television tennis theory tickets tion tional Title IX tort trademark University vicarious liability