Movies and the Reagan Presidency: Success and EthicsThe 1980s were unique in both American history and the history of American cinema. It was a time when a United States president—a former B-movie actor and Cold War industry activist—served as a catalyst for the coalescence of trends in Hollywood's political structure, mode of production, and film content. Ronald Reagan championed a success ethos that recognized economic and moral self-governance as the basis of a democratic society. His agenda of tax reform and industry deregulation simultaneously promoted the absorption of Hollywood's major studios into tightly diversified media conglomerates, and concentrations of ownership promoted the production and release of movies with maximum revenue potential. Indeed, the most commercially successful movies of the decade put forth the ideologies of WASP America, nuclear family self-sufficiency, and conspicuous consumption. |
