Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy (Google eBook)

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Harvard Business Press, Dec 30, 2013 - Business & Economics - 253 pages
1 Review
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library.

This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.
  

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Review: Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

User Review  - Robert - Goodreads

Joachimsthaler offers what he claims is a "new model of strategic innovation for achieving profitable business growth" by abandoning "some of the tried and proven conventions of innovation, marketing ... Read full review

Selected pages

Contents

Looking from the Outside In
3
Capturing the Ecosystem of Demand
27
Creating the Demand Landscape
59
Reframing the Opportunity Space
85
Structuring the Opportunity Space
111
Formulating a Strategic Blueprint for Action
127
Creating Customer Advantage
153
Connecting with and Engaging Customers
171
Internalizing the Innovation and Growth Agenda
197
Notes
225
Index
235
About the Author
253
Copyright

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About the author (2013)

Erich Joachimsthaler is the Founder and Chief Executive Officer of Vivaldi Partners, a strategy and marketing consulting company.

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